How to Pitch Your Plan to Investors - What To Cover During Your Investor Pitch - Investor Pitch Presentation Example
We
have provided you with all the data we have on the Investor pitch presentation
example. Just make sure you follow these steps properly.
First of all, make some time
to put together a pitch deck. There are lots of tools that can help you make a
professional-looking presentation. Be fully prepared because investors will
want you to be able to back up your rights. Have a well-planned business plan
with you to share, so they can read more if they’d like to. The intention,
after all, is that you provide a strong pitch, and by the end, they will be
asking for either your managerial summary or your overall business plan.
Don’t Wing It
Why do you have issues
rehearsing your pitch? There are many entrepreneurs who think, “Oh, I know my
business from inside and outside—pitching will be a wind!” Best of luck!
I’ve seen many businesspersons
crash and burn when delivering their stockholder pitch—and ramble on and on and
on. There’s nothing more annoying than being told, “I only need 15 minutes of
your precious time,” and then 25 minutes later you’re still on the slide where
you were half an hour ago.
Most important things to keep in mind for
your pitch to investors:
1. Start With a Story
Start your pitch with a
convincing story. It should address the issue you’re solving in the industry.
This will involve your audience right out of the gate. If you can tell your
story to your audience, even great! Do some study about the investor, so you
have a good sense of what they like, unlike, and care about and can tailor your
story to them.
2. The Solution
Share what’s not common about
your product and how it will solve the problem you shared in the last slide.
Keep it short, brief, and easy for the stockholder to explain to the audience.
Avoid using slogans unless your investors are so much aware of your industry.
3. The Target Market
Don’t say that everybody in
the world is possibly your target market, even if it could be true later. Be
genuine about who you’re building your product for and break out your market
into SOM, TAM, and SAM. This will not only excite your targeted audience, but
it will help you think more precisely about your idea.
4. Revenue or Business Model
Investors lean towards caring
about this slide the most. How will you earn? Be very exact about your products
and rates and highlight again how your market is eagerly awaiting your
entrance.
5. Early Traction and Milestones
First, in the presentation,
you want to build some reliability. Take some time to share the related
purchase you’ve had. This is your chance to blow your own horn! Amaze the
investors with what you and your team have accomplished till now (sales,
agreements, main hires, product launches, and others).
6. Customer Acquisition: Marketing and
Sales Technique
This is typically one of the
most bounced sections of an investor pitch and a complete business plan. How
will you reach your clients? How much will it charge? How will you measure
achievement? Your financials should simply allow you to calculate your customer
acquisition prices.
7. The A-Team
Investors invest in people
first and plan later, so be certain to share details about your business team
and why they are the correct people to lead this business.
Similarly, be sure to share
what skill sets you may lack on your team. Most beginner teams are missing some
main talent—be it marketing, management skills, computer programming, sales,
processes, financial management, and many more. Let them know that you are
aware of the thing and that you don’t know everything.
8. Your Financial Plans
Show what you’re planning in
revenue (per item) over the next four to five years. You surely back up your
numbers by sharing your expectations. You’ll see depositors taking out their
mobile calculators to make sure your figures make logic, so give them every
detail they need to see whether your calculations are precise or not.
If your financial plan shows
“hockey-stick development,” be definite to explain what happens to cause those
inflection bullets.
9. Your Competition
The finest way to communicate
your value proposal over your opponents’ is to show this slide in a competitive
matrix layout—where you mention your competitors on the left side of the page,
you have your features/advantages through the top, and check the check marks in
the boxes for which company offers that facility. Most preferably, you have
looked through marks across the top for every class, and your competitor's lack
in main regions to show your competitive benefits.
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